Sure mobile internet usage is on the rise, more & more people are getting connected on the move. But shockingly according to Statcounter it accounts for only 1.09% of the total internet usage. This shows that its only beginning for mobile internet, leaving endless possibilites open for the mobility power. The data from Continental Research breaks the population into rough categories: whether or not they are interested in technology, and whether or not they are interested in style. Considering just the former criterion:
- Those interested in technology (the ‘geeks’) constitute 25% of mobile users, and of these people, 28% use the mobile internet. In this group, we therefore have 4.4 million mobile internet users.
- Those not interested in technology constitute 75% of mobile users, and of these people, 6% use the mobile internet. In this group, we therefore have 3 million mobile internet users.
Spot something? A techie is 4 or 5 times more likely to use the internet on a mobile phone than a non-techie. However, the reality is that there are also 3 times as many non-techies as there are techies. This means they almost cancel out — right now, there are already plenty of people using mobile internet services even though they don’t care about gadgets and technology toys.
This is pretty good news: it shows that the general population has a genuine need which mobile internet access can address. It’s not just a toy, and we don’t simply use it just because we can. It’s actually something which can make our lives better.
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